From watching and analysing a variety of alternative music videos i discovered that a range of techniques are used. These particular techniques featured in nearly, if not all of the videos which i watched and analysed. The techniques which featured in the particular videos are -
- A clear shot of the band/performing and the playing of instruments.
- Repetitive shots of the lead singer.
- Random settings and items are used to add a certain uniqueness to each video
- A variety of shots are used e.g. close ups, pan shots, long shots etc.
- Suitable clothing/costumes which matches the genre of both the artist and therefore the song.
- Each video has a beginning a middle and an end.
- Some of the videos i watched had a specific story line which clearly matched the lyrics.
- Other videos were completely random, or were specific in the fact that they did not match the lyrics.
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