Audience Research -

In order to discover what type of audience was best suited to my genre of music magazine i decided to use Channel 4's 'UK tribes.' After surfing the site for quiet some time i finally found a suitable group, this particular group are known as the 'indie scenesters.'

Information on Indie Scenesters  taken from UK Tribes

The scenesters are the ones which are best suited to the style of music video i am hoping to produce for a number of reasons. Firstly, the scenesters are in love with music. Old, current and upcoming music is guaranteed to be on the iPod of an indie scenester, showing that they are open and willing to indulge in various types of music. Not only do they listen, but they search as well. Yes, an indie scenester is never content with listening to the same tracks over and over again. The scenesters are renowned for searching for and finding new music which they then give to the world. Thanks to the indie scenesters many new and upcoming bands have become big in the public eye and some have even turned into highly successful artists, which is what i want my fictitious band to be - well loved by their target audience. Some may describe the indie scenesters as 'trend setters' as their fashion and music appeal is highly acclaimed by many

In my opinion, these particular factors make the Indie scenesters the ideal tribe or audience for my music video, as i am hoping to produce an indie rock band who are fashionable, trend setters and are extremely interesting and popular with the target audience.